The Zone Diet As a Way of Life

The Zone is not some mystical place or some clever marketing term, but a real physiological state in your body where the initiation and resolution of inflammation is constantly balanced for the goal of maintaining wellness. The question is how do you get into the Zone? The answer is your diet. Wellness is like the... Read more »

EXPOSED!!! Personal Training Marketing Secrets

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Rachel Mounter Fitness Instructor Testimonial May 16

The post Rachel Mounter Fitness Instructor Testimonial May 16 appeared first on Personal Trainers Training.

Rachel Mounter Fitness Instructor Testimonial May 16

We recently caught up with Rachel Mounter from Calpe, Spain to present her with her EPTI Fitness Instructor and Active IQ exam certificates and we got her views on the practical course that she recently graduated from in May 2016.

Rachel soon hopes to swap her office-based admin job for a career in the fitness industry here on the Costa Blanca.

Good luck Rachel!

www.epti.co.uk

http://epti.co.uk 0044 203 769 1106 Call Us Now!

We take an enormous amount of pride in producing the best quality personal trainers in the fitness industry with a learning approach that guarantees you receive maximum support and tuition.

Our guarantee to you is the level of support you'll receive during your studies with us will be unmatched by any other course provider in the fitness industry.

So.. if you would like to follow your passion and do something you love, download our free report 'How To Become a Personal Trainer' and check out our website at http://epti.co.uk.

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CrossFit Marketing Personal Training Marketing Ideas How To Get More Gym Members

The post CrossFit Marketing Personal Training Marketing Ideas How To Get More Gym Members appeared first on Personal Trainers Training.

To Market Your Fitness Business, Get RIPPED!

There is a lot more to marketing than posting on social media or putting up fliers in your neighborhood. You need a strategy that will maximize your efforts to build your customer base. Try the RIPPED approach to get the most bang for your advertising bucks.

Research

Before you start drumming up customers, take a few hours to do some research. Find out the demographics in your area, such as average age, household income, and family status. Locate other businesses in the same area who offer fitness products or services and learn more about what is available. Look for deficiencies in available services, as well as market saturation. Secret-shop your competitors for fees and prices.

Identify

Once you know what's out there, identify the goods and services your business will provide, along with the demographics of your target market. How can you differentiate yourself from your competitors? What services are not being offered, or which demographic is being underserved? What is the secret sauce that will attract clients and customers to your business?

Price

Use the data and statistics you have gathered through your research to determine the best price point for your products. If you charge too much, you may lose customers to the competition. If you charge too little, potential clients may question whether the price reflects the value. People are willing to pay more to get more, up to a point.

Promote

Once you have a clear picture of what you are selling, to whom you are selling, and how much you will charge, you are ready to promote. Whichever medium you use to advertise, be it print, social media or traditional media, your promotional materials should convey professionalism. Think carefully about elements of design like images, colors, font and content.

Educate

Your promotional materials should contain just enough information to grab the viewer's attention and educate them about your business. Too much text can take away from the impact of your ad. Use powerful graphics that convey a message, and be sure to provide contact information. Adding hyperlinks that take the viewer to your web page makes it easy for them to learn more.

Deliver

The best marketing in the world will not grow your business if you are unable to deliver the promised products or services. Before you start advertising, be sure you have the space, equipment and ability to meet customers' demands. Outstanding delivery will generate more business as your customers rave about your great customer service!

Resources

Getting the word out about the awesome services you offer calls for some creative marketing strategies. As always, W.I.T.S. is on the cutting edge of the fitness biz with dozens of courses to help you succeed. Visit our Fitness Business Institute page to get an overview. For marketing strategies, check out the following continuing education courses: Developing Your Marketing and Promotion Strategy, Insider Secrets of Advertising and Marketing for the Successful Fitness Professional, Identifying Your Products and Services, Establishing Your Brand and Image, and many more!

Healthspan Is the New Lifespan

Successful aging is not truly based on your lifespan, but on your healthspan. Healthspan is measured by an individual's number of years of life without disability. Aging is inevitable and eventually wears the body out. This is why you don't see too many 30-year old cars in a parking lot. However, the natural aging process... Read more »