What’s In a Meme?
Social media can be a great platform to promote your business, but the trick to getting recognition is to post memes, photos and video clips that grab the users’ attention. Wordy memes in small print are less likely to be circulated than single-sentence attention grabbers in a bold and readable font. Short video clips lasting less than two minutes are more likely to be viewed and shared than lengthy clips that require a time commitment.
Who Loves You?
Frequency is critical if you want to build a social media following. Posting only one item per week is not enough to gain a fan base. Not all of your memes will reach all of your connections, so post daily, and encourage your followers to visit and like your page. You do have your own business page, of course. Keeping your business posts separate from your personal posts is critical if you want to grow your client base.
Make ‘em Laugh!
Clever and entertaining posts are more likely to go viral than something more generic. Funny clips of your dog “helping” you do yoga, a silly vid of your toddler doing Zumba or an amusing meme about leg day will get you the chuckles, likes and shares that promote your business. Be sure to include your name and web address on all of your posts!
Make it Matter
You don’t always have to be entertaining to gain a following, but your posts do have to mean something. Choose wisely when posting nutrition advice, exercise tutorials or items that pertain to your profession. Make sure your information is well researched, safe and reliable. Avoid controversial topics that could affect your professional reputation. By consistently posting accurate information that helps others, you will soon become known as a fitness expert!
Resources
Marketing, whether through social media or other formats, can seem overwhelming. W.I.T.S. offers guidance and solutions through our Fitness Business Institute, with dozens of courses on sales and marketing geared specifically to the fitness industry.
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