tonylala111: My 2016 Fitness Industry Predictions & The Latest EPTI News

Howdy!

Happy New Year!!

We hope that you had an awesome festive period and are ready to take on 2016!

Looking back on 2015 at European Personal Training Institute there were a few challenges, many lessons learned and lots of great memories!

Looking ahead to 2016 we will continue to strive to bring you the highest quality instructor training programs and deliver the best results in the shortest time possible.

How about you?

Did you achieve your goals for 2015… have you set new goals for 2016?

Are you still harbouring for a change of career to do something that truly drives you in life?

Remember EPTI is here to help you turn that career dream into a reality!

This year we’ll be kicking off with the first PT Diploma practical course in February/March which is sold out.

We can’t wait to welcome our new students to Dénia for what we expect to be an even bigger and better EPTI experience as enquiries for our limited course places have increased incredibly over the last part of 2015/ first few weeks of this year.

Our EPTI campus in Denia – Spain attracts students from all over Europe

Students can enrol and beginning studying online whenever they choose, but we only run these practical courses 4 times a year and I’m blown away by the transformation into quality fitness professionals our students achieve in such a short space of time with us!

Our courses have improved the lives and careers of more graduates than any other online/residential PT Instructor course in Europe.

You can check out some of our graduates here -> http://epti.co.uk/testimonials/

Check out the video below for more info…

My 2016 Fitness Industry Predictions

Prediction #1. Micro Niches

As competition grows within the fitness industry focusing on a specific niche will become even more important.

Here is why you should focus on a niche;

1. There is a lot less competition in smaller niches, most trainers try to accommodate everyone in the general population, and the smaller micro niches get left wide open.

2. If you focus on a particular niche you can become the expert and go to person for your target market, this means you can charge more per hour for your services.

So, with that being said… which niches show the biggest opportunities in 2016?

The two that stand out for me the most are kids fitness and older populations.

With more kids becoming less active and eating diets that are high in sugar, child obesity is on a steady increase. Demand for kids fitness programs will continue to grow and a program that also addresses the child's nutritional needs will thrive.

In 2016 a record number of baby boomers will retire and they are looking to stay fit, healthy and active. In my fitness business I’ve seen a big increase in the number of enquires for group fitness programs for the elderly.

I think a good ‘functional training’ program catered to this market will do very well, and the competition is virtually non-existent.

Prediction #2. Results Based Programs

People will always pay for results.

Offer body transformation programs that are tailored to a specific result.

Weight loss body transformation programs have become very popular in the last few years and will continue to do well.

On the other hand muscle gain body transformation programs are much less common and could be a huge opportunity for you in 2016.

And… Always use your clients results in future marketing material to attract new clients.

Prediction #3. Group Fitness Programs

With more big franchise gyms now offering ‘Cross Training’ style workouts as part of their monthly membership, new functional training facilities are now appearing in every gym.

‘Functional training’ is going mainstream and will become a commodity, smaller box gyms and functional training studios will begin to feel the pressure.

If you own a small functional training facility you can still beat the big gyms with a quality service, by providing results based programs and building your own fitness community.

The low operating costs of outdoor group training will continue to do well if you live in the right climate.

Prediction #4. Online Training Programs

2015 saw a record number of people buying products online, with a third of people now buying on mobile phones.

And with new technology making websites and APPs becoming cheaper and easier to create, trainers will be selling more products online this year.

I have just launched my own online body transformation program, if you would like to hear how I set up the program hit me up on our Facebook page and I’ll put together a tutorial for you.

Cofit

EPTI Success Stories:

EPTI PT Diploma courses are designed to give the tools and support to help our students set up their own fitness businesses upon graduation.

We continue to have a number of graduate success stories and today we are going to showcase Dave Cottrell, from Southport UK who graduated at the end of 2014 and set up COFIT Personal Training which has gone from strength to strength in 2015.

Dave specialises in 1:1 and online training programmes and has helped grow his business by frequently producing quality fitness blogs and contributing to social media personal training forums such as https://www.facebook.com/groups/becomeaPT/ to establish his brand.

EPTI Fitness Partners

2015 saw us link up with a number of quality fitness industry partners that are proud to be associated with EPTI.

class learning